The Appliance Warehouse was set up by a successful domestic appliance service company (RSL Enterprises Ltd) as a mail-order electrical retailer. Using the experience and product knowledge of the service company, The Appliance Warehouse projected itself into the electrical retail sector as a specialist supplier of white goods using a consultative approach with consumers to recommend the correct appliance for them. This recommendation is based upon practical use, technical specifications and potential energy savings.

The company’s infrastructure consists of a sales office in Chelmsford in Essex, which operates all customer-facing duties and five regional distribution centres located around the M25 area to service the south-east of England. All sales enquiries are directed to Chelmsford using a national telephone number to provide a local presence. From the sales office, orders will be processed and the delivery and installation co-ordinated with the regional distribution centres. This allows the consumer to deal with one representative for the entire process.

At The Appliance Warehouse, we offer our customers a one-stop shop for all of their domestic appliance requirements. Using our infrastructure of distribution centres and installation engineers, we are able to provide our customers with a complete solution. From the initial contact point, we will recommend a suitable replacement to their existing product, then after our customer has selected the product they require we will deliver and install the product to very high standards. Our installation service is offered with fixed pricing so that consumers know exactly what they will be getting and at what cost to them.